The Calabarzon region (Region IV-A) is set to boost tourism numbers by introducing the best of the region’s culinary scene to promote dining across the country in 2016. Department of Tourism (DOT) Region IV-A director Rebecca Villanueva-Labit said that being a region of many of the country’s national heroes including Jose Rizal, Emilio Aguinaldo, and Apolinario Mabini among others, Calabarzon can offer food tourism to complement cultural and heritage tourism.
Labit pointed out that although the region has been known for good food, it has yet to launch a culinary tourism program as extensive as that of Pampanga’s, the food capital of the Philippines. “We see culinary as a very good avenue to encourage and make the destination more interesting with the thought that what completes the satisfaction of every visitor is food,” Labit told reporters in an interview.
“[Since] we are the region of heroes—Rizal being born in Laguna, Aguinaldo in Cavite, Mabini in Batangas, food historians are reviewing (their favorite dishes) so that we can offer these to tourists,” she added.
Labit remarked that there was a lot to discover about food that will be “good for tourism.”
Among the region’s well-known dishes include Laguna’s Itik, Batangas’ Adobo sa Dilaw, Rizal’s Suman, among others. She said Calabarzon will again participate in next year’s Madrid Fusion Manila 2016 on April 7 to 9, 2016 after its successful launch last April 24 to 26 this year.
Last year, Calabarzon acquired about 10-million daytime tourist arrivals. The region currently accounts for more than 46 percent of the country’s daytime visitor arrivals. Calabarzon is composed of five provinces namely Cavite, Laguna, Batangas, Rizal, and Quezon.